“The onboarding process is minimal, the communication is open, and results are delivered quickly.
Since working with Phone Ready Leads®, Banyan Technology’s overall BDR call connection rates have doubled. This has contributed to a 20% overall opportunity (deal) conversion increase.”
-David McElhone, Digital Marketing Manager at Banyan Technology
Banyan Technology is the leading provider of freight management software for over-the-road (OTR) shipping, delivering real-time intel, actionable insights, and instant access to information to help drive greater operational efficiencies and cost savings for Shippers, 3PLs, and supply chain partners.
The Problem
Banyan Technology faced a set of challenges related to their marketing and revenue teams’ efforts. One of their primary objectives was to increase lead call connection rates, a crucial step in the sales process, as it allows for direct communication and the opportunity to convert leads into customers.
To achieve this goal, Banyan Technology needed to identify the most effective engagement tactics or touch types to employ during their outreach process.
The Solution
In their search for solutions, Banyan Technology came across Phone Ready Leads®. The decision to choose this particular solution was based on a professional recommendation, a trusted source in which PRLs® delivered positive results for.
Overall, Banyan Technology chose Phone Ready Leads® because it offered a promising solution to their challenges. By leveraging this solution, they aimed to optimize their lead call connection rates and identify the most effective engagement tactics to drive revenue growth.
The Results
Since working with Phone Ready Leads®, Banyan Technology’s overall BDR call connection rates have doubled (3% to 6%) for the entire use period (April to June 2023). David says,
“The data provided by PRL® has helped us to add efficiency to lead engagement. We have been able to utilize automated sequences crafted to accommodate predicted lead communication behaviors/preferences (phone call vs. email, etc.). This has contributed to a 20% overall opportunity (deal) conversion increase from Q1 2023 to Q2 2023.”
To continue raising connection rates, Banyan Technology has enjoyed a collaborative experience with the PRL® team that includes weekly stand-up calls to review current activity and identify best practices to ensure quality results. “The open communication and personalized service that PRL® provides has led to a positive client experience.”
Connection rate without PRLs® = 0% – 3%
With PRLs®:
- 3% – 6% blended connect rate with all data
- 20% connect rate with just PRLs®
Conclusion
David concludes, “Banyan Technology would recommend PRL® as an efficient, cost-effective solution to help improve lead call connection rates and enhance engagement practices as a whole. The onboarding process is minimal, the communication is open, and results are delivered quickly.”
Want to see how Phone Ready Leads® can help your team get an increase in opportunities like David? Get a consultation here!
