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Sales Development

Why We All Hate Cold Calling

Why do most people end up hating cold calling? There’s only one reason and it might not have to do with your sales leads in the way that you think. Most of the people I meet with looking to improve their phone skills are missing one thing.

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Sales Development

Why Cold Calling is Killing Your Sales – How to Do Effective Prospecting

Cold calling as a sales strategy has been around for over 100 years. Since then, we’ve accomplished quite a few things like putting people on the moon, constructing the Empire State Building, and sending robots to Mars. With so many advancements in the past century, you’d think that cold calling would have become more efficient as well – nope!

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