Cold calling as a sales strategy has been around for over 100 years. Since then, we’ve accomplished quite a few things like putting people on the moon, constructing the Empire State Building, and sending robots to Mars. With so many advancements in the past century, you’d think that cold calling would have become more efficient as well – nope!
Sales development is fractured. Sales teams care more about getting enough bodies to fulfill daily activity goals, then they do having enough conversations.
It doesn’t matter if you could talk to 10 qualified prospects in one hour. It matters that you’ve made 100 dials to people who could care less about your product.
In this exclusive Outbound Sales, No Fluff chapter 1 bonus content, we interview Rachel Mae, a Sales Gal and Director of Sales at A Sales Guy, Inc.. We discuss the question, “why does everybody hates salespeople?”, and the idea of solving a problem for your buyers (or going away). And if you can’t solve a problem, do you know somebody who can?